We Go Beyond
Evonik
Our client Evonik makes a significant global contribution to the climate-neutral transformation of industry and society. With unconventional inventive spirit, distinctive creativity, and genuine curiosity, Evonik consistently goes beyond the boundaries of chemistry, explores unfamiliar worlds, pushes the limits of what is possible, and turns the challenges of our time into unprecedented innovations. In doing so, Evonik makes the world, and the everyday lives of millions of people, a little better each day.
To make Evonik visible as a pioneer of transformation and a driver of change, KNSK developed three extraordinary visuals. They form the centerpiece of a strong, integrated communication concept under which the entire company can unite: “WE GO BEYOND.”
Bio Solutions, Circular Economy, and Energy Transition: KNSK staged Evonik’s future focus areas as three distinct, previously unseen fantastic worlds using AI, and then realized them with precision through CGI. The only real element within the visuals are the actual Evonik employees, who were integrated photographically.
The second phase of the campaign takes us into the fictional Evonik laboratories of the three worlds. There, current and future innovations from the three fields of the future were once again brought to life using AI, consistently evolving the visual idea of “WE GO BEYOND.”
