It's a Match

Josera

Most people know Josera as a brand of dog food. But Josera actually has a huge selection of cat food, too. So: Let’s give our feline friends more attention! By the way, finding the right cat food can be just as challenging as finding a partner on the dating market. A perfect insight for our campaign!

Campaign

Josera’s wide variety of products is the solution. When looking for food, every cat will find its “Perfect Match” at Josera.

In the visuals, the packaging is the star of the campaign. We use a visual twist to convey the “Perfect Match” moment: Every cat finds its food—right behind the package with the matching image. The commercial shows a cat searching for exactly that perfect match. This is how we draw attention to Josera’s expertise in cat food in an entertaining way.

Produktion: Markenfilm Hamburg GmbH
Regie: Christian Schilling

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